Mr. Raheal Masud brings with himself vast experience. He served in Pakistan Army, Armored Corps from 1972 to 1988. He then joined Riaz Bottlers Lahore as Admin and Transport Manager, served there till 1991. He joined JDW Sugar Mills as General Manager in 1991. From 1995 to 2008 he has also served other companies in senior positions. In year 2012 he was elected as Director of JDW Sugar Mills.